Peniche Communications
Tools Studio · Communications

Crisis Communications Plan

Your crisis team, severity levels, a first-hour checklist, holding statements and scenario playbooks, ready before you need them.

Try the demo Start your own (free to build)

The demo and the editor open in Tools Studio, at tools.penichecomms.ca. See pricing

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What's in it

  • Purpose and scope
  • Crisis team
  • Crisis levels
  • First-hour activation checklist
  • Audiences and contacts
  • Spokesperson and media rules
  • Holding statements
  • Channel plan
  • Approval workflow
  • Monitoring and rumour control
  • Scenario playbooks
  • Legal and regulator notices
  • Dark page (ready-made status page)
  • Recovery and return to normal
  • After-action review

Who it's for

Organizations that want to be ready for an outage, a complaint that spreads, or an emergency.

How it works

Fill in the guided sections, add your colours and logo, and watch the preview. Export when it's ready.

Questions

What is a holding statement?

A short, pre-approved message you can publish right away to say you know about an issue and when people will hear more.

How much does it cost?

Building is free. To export, use 1 credit ($8, or 5 for $35, or 10 for $60) or a monthly pass from $9.

Can I export to Word?

Yes. Export a branded PDF or a Word file you can keep editing.

Goes well with

Communications Plan Media Kit Change Communications Plan Internal Communications Plan All tools →
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