Tools Studio · Plans and proposals

Marketing Plan

Background, audiences, goals, tactics, budget and measurement, with grey helper text in every section. Export a branded PDF or Word file.

The demo and the editor open in Tools Studio, at tools.penichecomms.ca. See pricing

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What's in it

  • Background
  • Target audiences
  • Situation analysis
  • Goals and objectives
  • Positioning and key messages
  • Strategies and tactics
  • Campaign calendar
  • Budget
  • Measurement and KPIs
  • Risks

Who it's for

Owners and small teams planning the year ahead, or a campaign.

How it works

Fill in the guided sections, add your colours and logo, and watch the preview. Export when it's ready.

Questions

What goes in a marketing plan?

Who you are selling to, what you want to achieve, how you will reach people, what it costs, and how you will know it worked. The template walks you through each part.

How much does it cost?

Building is free. To export, use 1 credit ($8, or 5 for $35, or 10 for $60) or a monthly pass from $9.

Can I export to Word?

Yes. Export a branded PDF or a Word file you can keep editing.

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