Tools Studio · Communications

Audience Analysis

Who you are talking to and what they care about, an influence and interest grid, and personas. Copy the audiences into your other comms plans.

The demo and the editor open in Tools Studio, at tools.penichecomms.ca. See pricing

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What's in it

  • What this analysis is for
  • Audiences
  • Influence and interest
  • Personas
  • What each group needs to hear
  • Gaps and research to do

Who it's for

Anyone planning communications or marketing who wants to know who they are talking to.

How it works

Fill in the guided sections, add your colours and logo, and watch the preview. Export when it's ready.

Questions

What is an influence and interest grid?

A 2 by 2 grid that sorts audiences by how much they can affect you and how much they care, so you know who to involve closely.

How much does it cost?

Building is free. To export, use 1 credit ($8, or 5 for $35, or 10 for $60) or a monthly pass from $9.

Can I export to Word?

Yes. Export a branded PDF or a Word file you can keep editing.

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